MODERN SOCIETY X SALT SURF | KELSEY BULKIN X SALT SURF
On a routine morning catch up, where the topic of discussion would often be something along the lines of: love, sadness, the universe, timing… Nabil and Nazifa (owners of SALT SURF and Modern Society respectively) sat over a cup of coffee and dove into this now ritual (at this point in time, the two had shops across from one another in LA). Over one of these sessions, one of the two was lamenting about some misery or another, and Nazifa proclaimed “We’re too rad to be sad!”. This new mantra for the two, eventually made way for the collaboration between SALT SURF and Modern Society!
In a clash of primary colors, the electric blue and red long sleeve is emblazoned with the words “Too Rad To Be Sad.” this fun and uplifting tee is a reminder to keep your head up! Also part of the collaboration is a new take on the classic SALT SURF Nice and Cool graphic. Another positive, uplifting message that is meant to remind us all to simply be “nice and cool”. This shirt features a gradient from pink to mint, the first time the Nice and Cool graphic has been done without just a solid color. This marks the first official collaboration between SALT SURF and Modern Society.
This collaboration was born out of like minded people coming together, with love and a true connection.